Marina Carnevale joined the Gabelli School of Business as an assistant professor of marketing in fall 2012 and recently spent a semester at University of Oxford as a visiting scholar. She holds a PhD from Baruch College of the City University of New York and a graduate degree with honors in business administration from Bocconi University in Milan, Italy.
Professor Carnevale's research focuses primarily on two areas of consumer behavior: the role of language in sensory marketing and brand management.
In her language research, Dr. Carnevale mostly adopts a psycholinguistic approach to investigate the critical role language plays in consumer behavior, branding, and other marketing‐relevant areas. Relatedly, she explores how sensory stimuli, such as the sound of brand names and the scent of products, affect consumers' perceptions and memory.
Her brand-management research focuses on consumer-brand relationships. Particularly, she studies how self‐related dynamics, as well as social influences, impact the consumer‐brand relationship.
Professor Carnevale has presented at numerous major marketing conferences and has published her work in the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Brand Management, Journal of Product and Brand Management, Journal of Applied Social Psychology, Journal of Consumer Behaviour, Journal of Creating Value, and in Sensory Marketing: Research on the Sensuality of Products, edited by Aradhna Krishna. In addition, she has worked in consumer goods for Kraft Foods and the publishing industry and consulted in the realm of healthcare for Express Scripts.