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Ahir Gopaldas

GSB Business faculty - Ahir Gopaldas

Assistant Professor
Joined Fordham: 2011

General Information:
140 W. 62nd Street, Room 428,
New York, NY 10023



Ahir Gopaldas is an assistant professor of marketing at Fordham University. He holds a PhD in business administration from York University in Toronto, an MBA in finance and marketing from Drexel University in Philadelphia, and a BSE in systems engineering from the University of Pennsylvania.

Professor Gopaldas examines social trends in consumer markets. Using psychological and sociological theories of change, he uncovers how individuals and organizations challenge the status quo, create new trends, and gradually transform society.

His work has been published in a variety of venues, including Consumption, Markets and Culture, Journal of Business Research, Journal of Consumer Research, Journal of Public Policy and Marketing, and Qualitative Market Research. He also serves on the editorial review boards of the Journal of Consumer Research and Qualitative Market Research.

Professor Gopaldas has received a Marketing Management Association doctoral student award, an Association of Consumer Research dissertation award for public policy research, and a Dean’s Award for excellence in research.

At Fordham, he teaches graduate and undergraduate courses in consumer behavior, marketing research, and product development. His teaching philosophy emphasizes creativity, diligence, and learning by doing.

Prior to his academic career, Professor Gopaldas worked in finance, marketing, and IT positions at two multinational companies and two startups.

His research and teaching materials can be found at

2016 Marketing Area Award for Excellence in Teaching
2015 Gabelli School of Business Dean’s Award for Excellence in Research
2015 Marketing Area Award for Excellence in Research


  • PhD, Marketing, York University
  • MBA, Finance and Marketing, Drexel University
  • BSE, Systems Engineering, University of Pennsylvania

Research Interests

  • Consumer Culture Theory
  • Diversity and Intersectionality
  • Social Issues in Consumer Markets
  • Qualitative Research Methods
  • Transformative Consumer Research