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Ahir Gopaldas

Ahir Gopaldas

Associate Professor
Joined Fordham: 2011

General Information:
140 W. 62nd Street, Room 428,
New York, NY 10023



Ahir Gopaldas is an associate professor of marketing at the Gabelli School of Business at Fordham University. He earned his PhD in business administration at the Schulich School of Business at York University.

Professor Gopaldas conducts research on social issues in consumer markets. His research has been published in several marketing research journals, including Consumption, Markets & Culture, Journal of Business Research, Journal of Consumer Research, Journal of Marketing, Journal of Public Policy & Marketing, and Qualitative Market Research. His work has been awarded a Marketing Management Association doctoral student award, an Association of Consumer Research dissertation award for public policy research, and a Dean’s award for excellence in research.

Prior to his academic career, Professor Gopaldas worked in finance, marketing, and technology roles at two multinational companies and two start-ups. He currently teaches Marketing Principles and Social Marketing.

His publications and course materials can be found at


  • PhD, Marketing, York University
  • MBA, Finance and Marketing, Drexel University
  • BSE, Systems Engineering, University of Pennsylvania

Research Interests

  • Brands and Branding
  • Consumer Culture Theory (CCT)
  • Customer Experience Management (CXM)
  • Transformative Service Research (TSR)
  • Qualitative Research Methods