Ahir Gopaldas

Ahir Gopaldas is an associate professor of marketing and the current holder of the Robert B. McKeon Endowed Chair in Business at the Gabelli School of Business at Fordham University.

His research focuses on social issues in marketing such as diversity in the media, mental health, new technologies, sustainability, and the attention economy.

His work has been published in several leading business research journals, including Harvard Business Review, Journal of Consumer Research, and Journal of Marketing.

This work has received a number of awards, including a Hunt-Maynard Award from the American Marketing Association, a Distinguished Research Award for Interdisciplinary Studies from Fordham University, and a Faculty Research Award from the Diversity, Equity and Inclusion Board at the Gabelli School of Business.

Professor Gopaldas currently teaches Customer Experience Management, Marketing Principles, and Social Marketing.

Prior to his academic career, he worked in finance, marketing, and technology roles at two multinational companies and two start-ups.

His publications can be found at www.ahirgopaldas.com.

• Ph.D., Marketing, York University
• M.B.A., Finance and Marketing, Drexel University
• B.S.E., Systems Engineering, University of Pennsylvania

• Brands and Branding
• Consumer Culture Theory (CCT)
• Customer Experience Management (CXM)
• Transformative Service Research (TSR)
• Qualitative Research Methods

View the full list of publications on Google Scholar.