Event and Program Promotion Checklist
Below are various channels available within the University to help you get the word out about your events and programs. Though you may not need to utilize each of these channels for every event or program, you may find this checklist helpful in planning your overall marketing strategy.
University Events Calendar
The University events calendar allows you to showcase your events on fordham.edu and news.fordham.edu. To submit your event to the calendar, visit fordham.edu/submitevent. To ensure a successful event, make sure to submit a detailed listing to the calendar as early as possible.
Create a web page about your event on your website to serve as a destination for any calendar listings and provide a landing page for search engine results. The page should include the event title, date, location, description, a detailed schedule if applicable, RSVP/registration information, and speaker bios, if possible. Promote your event page on your homepage and other areas of your website. Contact Tia Linder at [email protected] or 212-636-6542 if you need assistance adding content to your website.
University Marketing and Communications (UMC) is happy to assist you with your email marketing efforts. We have access to all constituent faculty, staff, student, parent, and alumni data and can share our expertise to increase the likelihood that your email will be read and acted upon.
Posters and Flyers on Campus
Collaborate with UMC to create flyers and posters. Before you post anything on campus, approval must be obtained from the Office of Student Involvement:
- Lincoln Center: 212-636-6250
- Rose Hill: 718-817-5433
Have copies of the flyers and other promotional materials available at other events to increase their visibility.
Ask faculty to reach out to their networks and professional organizations that might be interested in the event topic or new program and willing to promote it in some way.
Engage audiences on social media and maintain an active presence there. Post events and news to your school’s social media channels on your various social media platforms. Also, reach out to:
- University social media: Rafael Villa | [email protected] | 212-636-7175
- Alumni social media: M. Elizabeth Pustinger| [email protected] | 212-636-6089
Reach out to Fordham News to discuss promoting news or events through featured stories, news releases, and other means.