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Marketing Conferences

2017

Frontiers in Service
June 22-25, 2017

The Frontiers in Service Conference is the world’s leading annual conference on service research. The conference has a very global nature and generally draws attendees from 35-40 countries or more from around the world. The conference draws a lively mix of both academics and practitioners, from a variety of backgrounds and functional disciplines.

2016

The Moral Table
May 19-20, 2016

The “Moral Table” is a platform for collaborative work shedding light on the role of morality in the marketplace and the role of the marketplace in encouraging morality, with the purpose of providing thought leadership to guide high-quality empirical research with real impact on business theory and practice, and implications to consumer well-being and public policy. This event was co-organized with the marketing department at the Carroll School of Management, Boston College. 

Participants were:

Beth Vallen, Villanova University
Hristina Nikolova, Boston College
Julia Bayu, University of Delaware
Karen Winterich, Penn State University
Lauren Block, Baruch College, CUNY
Mimi Morin, Temple University
Nailya Ordabayeva, Boston College
Sara Baskentli, Baruch College, CUNY
Tracy Rank, Rutgers University
Yuliya Komarova, Fordham University


Let’s Talk About Service (LTAS) Conference
December 8-9, 2016

This conference aims to introduce young scholars to the wonderful world of service research and to guide them through their PhD journey. This initiative is unique in its kind, since our target audience is the new generation of service researchers. 

For each edition, a workshop on a particular emerging topic is selected and participants have a chance to learn something new regarding research and publication in the field of services. This year’s theme was the contemporary methodologies in service research. Two half-day workshops by true experts in their fields were offered to the participants: one on agent-based modeling and one on sentiment analysis.

This is the first time that this conference was held in the United States, with great attention from scholars and PhD students in the services field.

A total of 55 participants attended this year’s conference, including PhD students, researchers, and distinguished scholars and journal editors.