Marketing Conferences
2022
Building Careers in Anthropology
May 13, 2022
The Marketing Area of Gabelli hosted the "Building Careers in Anthropology" Conference in May 2022. The Career Readiness Commission co-sponsored this event that included Gillian Tett, as the keynote speaker. Gillian Tett is the Chair of the Editorial Board and Editor-at-large who is also an anthropologist.
A number of workshops and presentations offered advice about career-preparation topics, effectiveness in the workplace, teaching practice to students, and communicating the value of anthropology in the field of marketing. Guest faculty from Fordham helped to contribute to the success of the conference. Students represented about 55% of the registrants, with the balance consisting of instructors and practitioners; in total 105 attended.
We saw strong participation by area schools including Columbia University, Yale, Lehigh, Montclair State, Hofstra, Western Connecticut State, and University of Delaware. The Building Careers in Anthropology was a resounding success thanks to Timothy Malefyt and Aida Lahood for organizing the event, and to the Area Chair, Mohammad Nejad and Dean, Donna Rapaccioli for their support and encouragement.
2019
Let’s Talk About Service
December 6-9, 2019
Let's Talk About Service (LTAS) workshop aims to introduce young scholars to the wonderful world of service research and to guide them through their journey in academia. This initiative is unique in its kind since our target audience is the new generation of service researchers, including both PhD students and junior faculty. The 8th edition of the LTAS was organized and hosted by Sertan Kabadayi, Professor of Marketing, at the Gabelli School of Business.
For each edition of this workshop, a particular emerging topic is selected and participants have a chance to learn something new regarding research and publication in the field of services. Last year’s theme was “Achieving Interdisciplinary and Multidisciplinary Service.” During the two and a half-day workshop, experts in the services field joined by the editors of all three major Service journals offered advice and guidance to the participants.
The Let’s Talk About Service (LTAS) was founded in Belgium in 2012 by Professor Hammedi (University of Namur), Prof. Lievens (Antwerp University), and Professor Larivière (KU Leuven). In 2016, after hosting the LTAS for the first time at Fordham, Sertan Kabadayi joined the team as the permanent co-organizer of the LTAS.
Global Business Anthropology Summit
May 29-30, 2019
The Second Global Business Anthropology Summit was held at Gabelli School of Business in May 2019. The Summit gathered 175 academic scholars and practitioners from industry for 2 days to advance the thinking and actions that expand the near and long-term impact of business anthropology in scholarship and practice in academia, business, and society. Ed Liebow, the Executive Director of the American Anthropological Association was in attendance.
The various sessions, workshops and featured presenters discussed applying anthropology in business, their professional identity, the relationship between data science and anthropology, the distinctive theoretical and methodological contributions of anthropology in business, the connections between business anthropology and behavioral economics, among many others.
This conference received a generous grant from the Alfred P. Sloan Foundation and was co-organized by Timothy Malefyt, a Clinical Associate Professor of Marketing at the Gabelli School of Business, and a professor from Columbia University’s the Very Center of Business. The conference findings were published in the Journal of Business Anthropology.
Global Conference on Creating Value
May 14-15, 2019
The Marketing Area organized and hosted the Second Global Conference on Creating Value at Lincoln Center. The conference co-chaired by Sertan Kabadayi and Gautam Mahajan, the President of Customer Value Foundation, had more than 150 participants from 18 countries. There were 16 Plenary Speakers including 3 Distinguished Professors, 8 CEOs, including Russ Klein, the CEO of the American Marketing Association (AMA), and 48 Academic Paper Presentations. The keynote speaker of the conference was Philip Kotler, the father of modern marketing.
2017
Frontiers in Service
June 22-25, 2017
The Frontiers in Service Conference is the world’s leading annual conference on service research. The conference has a very global nature and generally draws attendees from 35-40 countries or more from around the world. The conference draws a lively mix of both academics and practitioners, from a variety of backgrounds and functional disciplines.
2016
The Moral Table
May 19-20, 2016
The “Moral Table” is a platform for collaborative work shedding light on the role of morality in the marketplace and the role of the marketplace in encouraging morality, with the purpose of providing thought leadership to guide high-quality empirical research with real impact on business theory and practice, and implications to consumer well-being and public policy. This event was co-organized with the marketing department at the Carroll School of Management, Boston College.
Participants were:
Beth Vallen, Villanova University
Hristina Nikolova, Boston College
Julia Bayu, University of Delaware
Karen Winterich, Penn State University
Lauren Block, Baruch College, CUNY
Mimi Morin, Temple University
Nailya Ordabayeva, Boston College
Sara Baskentli, Baruch College, CUNY
Tracy Rank, Rutgers University
Yuliya Komarova, Fordham University
Let’s Talk About Service (LTAS) Conference
December 8-9, 2016
This conference aims to introduce young scholars to the wonderful world of service research and to guide them through their PhD journey. This initiative is unique in its kind, since our target audience is the new generation of service researchers.
For each edition, a workshop on a particular emerging topic is selected and participants have a chance to learn something new regarding research and publication in the field of services. This year’s theme was the contemporary methodologies in service research. Two half-day workshops by true experts in their fields were offered to the participants: one on agent-based modeling and one on sentiment analysis.
This is the first time that this conference was held in the United States, with great attention from scholars and PhD students in the services field.
A total of 55 participants attended this year’s conference, including PhD students, researchers, and distinguished scholars and journal editors.