Kabadayi teaching at Gabelli School of Business

Area chair: Mohammad G. Nejad

New York City is widely recognized as a global center for marketing. We strive to be New York’s premier higher-education institution for learning the latest marketing advances with special attention given to consumer and social well-being. We teach the latest industry advances in our classes and provide exceptional out-of-classroom learning opportunities for our students, including workshops, developmental programs, coached competitions, industry certificates, and other experiential learning activities. We help our students realize their capabilities and develop the ability to take on business challenges and make the most of these opportunities.

The marketing area faculty conduct cutting-edge research in their areas of expertise, actively publish in top-ranked marketing journals, and participate in various academic events and conferences. Several faculty members serve scholarly marketing journals in capacities such as Editor-in-Chief, Associate Editor, and Editorial Review Board member.

Our programs have continuously ranked among the top programs in the US. The US News & World Report ranked our graduate marketing specialty 14th and our undergraduate marketing program 17th in the United States in 2021. Our MS in Marketing Intelligence program is ranked 11th globally in E-business and Digital Marketing by edUniversal. 

Featured Research

Luke Williams, Alexander Buoye, Timothy L. Keiningham, and Lerzan Aksoy (July 30, 2021), "What’s the Right Customer Experience for Your Brand?" Harvard Business Review.

Siebert, Anton, Ahir Gopaldas, Andrew Lindridge, and Cláudia Simões, (2020), “Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals,” Journal of Marketing, 84 (4), 45-66This article won the 2020 Shelby D. Hunt/Harold H. Maynard Award.*

*This prestigious award is given to the article that has made the most significant contribution to marketing theory among all articles published each year in the Journal of Marketing - the premier journal in the marketing discipline

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