Chi-Ying Wang
Assistant Professor
Marketing
Joined Fordham: 2025
General Information:
Hughes Hall - Room 516
441 E. Fordham Rd,
Hughes Hall 524, New York, NY 10458
Email: [email protected]
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Chi-Ying Wang is an Assistant Professor of Marketing at the Gabelli School of Business, Fordham University. He received his Ph.D. in Management (Quantitative Marketing) from Yale School of Management.
His research uses analytical modeling and causal inference methodologies to investigate pivotal marketing questions, with a focus on recommender systems and AI, communication strategy, and product innovations. His recent projects explore how recommender systems and AI shape consumer decisions and firm strategy.
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- Ph.D., M.Phil., and M.A. in Management (Quantitative Marketing), Yale School of Management
- M.A. in Economics, National Taiwan University
- B.B.A. in Finance, National Taiwan University
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- Recommender Systems
- Artificial Intelligence
- Platform Design
- Communication
- Advertising
- Word of Mouth
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- Shin, Jiwoong, and Chi-Ying Wang. “The Role of the Messenger in Advertising Content: A Bayesian Persuasion Perspective.” Marketing Science 43(4), 2024, 840–862.