American Innovation Index and Social Innovation Index
Measuring Consumer Experience of Innovation and Social Impact
Regardless of industry, a company’s ability to come up with creative solutions, new products, or improvements to existing processes is essential. From airlines to hotels, and from banks to retail stores, companies known for fresh ideas will attract and keep customers.
Traditional rankings have relied upon economic indicators such as patent activity and productivity, or self-reports by managers or experts. An aspect that has been historically overlooked, despite its influence on the value of a company, is customer opinion.
The American Innovation Index™ (Aii) – published annually by the Responsible Business Coalition at Fordham’s Gabelli School of Business, in partnership with the Norwegian School of Economics and Rockbridge Associates – scores and ranks the innovativeness of U.S. companies using more than 7,000 customer surveys across more than 20 industries. Established in 2017, the index remains the only innovation measurement that considers the perceived innovation levels of nearly 200 U.S. companies, based on customers’ experiences doing business with them.
In addition, the Social Innovation Index™ (Sii) measures a company’s ability to create positive social and environmental change and the degree to which it embodies responsible business, also from the consumer perspective.
Using these indices, companies can see how they measure up in the eyes of their customers, helping them to make business decisions that build customer loyalty, and, as a result, increase their value.
The American Innovation Conference is dedicated to sharing, collaborating, and celebrating customer-focused innovation and its impact on company success. This year, the third annual conference will take place virtually on November 16th, 2021.