Seoyoung Kim

Seoyoung Kim is an Assistant Professor of Marketing at Fordham University’s Gabelli School of Business. Her research investigates the dynamic intersection of marketing strategy and societal change, examining how businesses navigate our evolving digital and cultural landscapes. She specializes in topics such as digitization, brand activism, and social media ethics, employing advanced quantitative methods to analyze both structured and unstructured data.

Professor Kim's scholarship has earned accolades from the Global Alliance of Marketing & Management Associations and the Society for Marketing Advances. Her work has been presented at premier academic forums, including the ISMS Marketing Science Conference and the AMA Academic Conference, and is published in leading journals such as the Journal of the Academy of Marketing Science and the International Journal of Advertising.

She joined Fordham in 2022 after earning her Ph.D. in Marketing from the University of Georgia. She also holds a Master’s in Marketing and a Bachelor’s in Business Administration from Korea University Business School.

• Ph.D. Marketing, University of Georgia
• M.S. Marketing, Korea University
• B.B.A. Business Administration, Korea University

• Digital Marketing
• Social Norm
• Brand Activism
• Brand Safety
• Platform Accountability
• Social Media Ethics

• Linda Alkire, Anil Bilgehan, Myla Bui, Alexander Buoye, Seden Dogan and Seoyoung Kim (2024), “RAISE: Leveraging Responsible AI for Service Excellence,” Journal of Service Management, 35 (4), 490-511. (Authors contributed equally to this work.)
• Peng Vincent Zhang, Seoyoung Kim and Anindita Chakravarty (2023), “Influence of Pull Marketing Actions on Marketing Action Effectiveness of Multichannel Firms: A Meta-analysis,” Journal of the Academy of Marketing Science, 51, 310-333.
• Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee and Charles R. Taylor (2020), “Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness,” International Journal of Advertising, 39 (6), 761-782.