John A. Fortunato is a professor and area chair of communications and media management at Gabelli School of Business. Before coming to Fordham, he was a professor in the advertising and public relations department at the University of Texas at Austin and also taught at St. Peter's College. He earned his PhD in 1999 from Rutgers University in New Jersey.
Dr. Fortunato is the author of four books: Commissioner, The Legacy of Pete Rozelle; Making media: The Influence of Constituency Groups on Mass Media Content; The Ultimate Assist: The Relationship and Broadcast Strategies of the National Basketball Association and Television Networks; and Sponsorship: Principles and Practices. He has published scholarly articles in the Journal of Sport Management, Public Relations Review, Texas Review of Entertainment & Sports Law, Rutgers Law Review, Atlantic Journal of Communication, Fordham Intellectual Property, Media & Entertainment Law Journal and Child & Youth Care Forum. He has served on the editorial boards of the Journal of Global Academy of Marketing Science, International Journal of Sports Marketing and Sponsorship, Journal of Brand Strategy, International Journal of Sport Communication and Journal of Sports Media.
Dr. Fortunato worked for NBC Sports during the 1992 and 1996 summer Olympic Games and was a play-by-play radio announcer for St. Peter's College basketball.