Peter Johnson is an associate professor at the Gabelli School of Business, where he teaches customer-driven marketing, sales management, consumer behavior and services marketing. He also is academic program director of Fordham’s Master of Science in Marketing Intelligence. His scholarly research focuses on the use of improvisational techniques to enhance the rapid development of marketing strategies and to improve marketing performance. He also has investigated the effects of creativity in digital marketing environments.
Prior to entering academia, Professor Johnson was a managing partner at Marketmaker Capital, an investment firm that specializes in raising capital for technology companies. He also worked as a senior agency executive at Bozell, Jacobs, Kenyon and Eckhart and at Grey Advertising in New York. There he created integrated marketing campaigns for global clients in consumer goods, financial services, government services and industrial equipment. In 1995, he was part of a management team that built one of the first Internet e-commerce and advertising firms, Poppe-Tyson/Modem Media. He also helped lead US Interactive to a successful IPO in 1999.
Professor Johnson earned his doctoral degree in marketing and international economics from Pace University in New York. He also holds a BA in economics and an MS in integrated marketing communications from Northwestern University. He is a member of the Academy of Marketing Science, the American Marketing Association and the Direct Marketing Educational Foundation.