Jie Ren

Business faculty - Jie Ren

Assistant Professor
Information Systems

General Information:
Lowenstein Building, Room 625A,
113 West 60th Street,
New York, NY 10023

Email: jren11@fordham.edu

Biography

Jie Ren is an assistant professor in the information systems area at Gabelli School of Business. She received her PhD in information management from Stevens Institute of Technology, and she earned her MS in management science and engineering and her BS in e-business from Beijing University of Posts and Telecommunications.

Professor Ren's research focuses on online collective behaviors. She is interested in understanding the business impact of these behaviors, especially in the field of marketing and innovation. She currently studies social media, crowdsourcing and open innovation.

Education

  • PhD, Information Management, Stevens Institute of Technology
  • MS, Management Science and Engineering, Beijing University of Posts and Telecommunications (China)
  • BS, E-Business, Beijing University of Posts and Telecommunications (China)

Research Interests

  • Social Media
  • Crowdsourcing
  • Open Innovation

Publications

  • Ren, J. (2015). Examining the Causality Loop between Online Reviews and Consumer Acquisition – a Granger Causality Study from YouTube, Proceedings of the 21st Americas Conference on Information Systems, Aug. 13-15, Puerto Rico.
  • Ren, J., Nickerson, J.V., Mason, W., Sakamoto, Y. and Graber, B. (2014) Increasing the Crowd's Capacity to Create: How Alternative Generation Affects the Diversity, Relevance and Effectiveness of Generated Ads, Decision Support Systems: Special Issue on Social Decision Making and Crowdsourcing, forthcoming.
  • Shahid, M.K., Ren, J. and Tang, S. (2007). Broadband Access in Developing Countries: Access Technologies, Policy Issues and Solution, Journal of Beijing Institute of Technology, Vol. 17, (Suppl): 112-120.
  • Ren, J., and Nickerson, J.V. (2014). Online Review Systems: How Emotional Language Drives Sales, Proceedings of the 20th Americas Conference on Information Systems, Aug. 7-8, Savannah, GA.
  • Ren, J., and Nickerson, J.V. (2013). Examining the Relationship Between Online Review Sentiment and Sales, Workshops of Information Networks, Oct. 4-5, NYC, NY.
  • Ren, J. (2011). Who is More Creative, Experts or the Crowd? Proceedings of the 17th Americas Conference on Information Systems, Aug. 4-7, Detroit, MI.
  • Ren, J. (2011). Exploring the Process of Web-based Crowdsourcing Innovation, Proceedings of the 17th Americas Conference on Information Systems, Aug. 4-7, Detroit, MI.
  • Lechler, T. and Ren, J. (2011), Factors Influencing Ex Ante Perception of Innovation Radicalness: An Experimental Design, Proceedings of PICMET '11, July 31-Aug 4, Portland, OR.
  • Shahid, M.K., Ren, J. and Tang, S. (2007). Vertically Integrated Market Structure of Communications Industry and Future Horizontal Market Structure, IEEM 2007 conference, December 2-5, Singapore.