Unveiling Our Evolved Brand
Fordham University is embarking on an exciting journey, moving our brand into the future.
We are thrilled to announce an evolved brand strategy and a dynamic new visual identity designed to sharpen our message, elevate Fordham’s profile, and help us stand out in an increasingly competitive marketplace.
Our Story Unfolds: For What Matters
Dive deeper into the strategic vision behind Fordham’s brand evolution and understand how we’re building on our strengths to amplify Fordham’s unique voice, vision for the future, and values as the Jesuit University of New York.
THE WILL TO STEP UP AND THE WISDOM TO TAKE CHARGE
A collaborative journey
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The development of Fordham University’s new brand identity has been a strategic, multiphase effort involving extensive research and various stakeholders across the institution. Explore our Frequently Asked Questions section to learn more about the process, its impact, and what it means for the Fordham community.
Connected to our heritage
Get an exciting glimpse of our evolved brand in action. Drawing inspiration from our rich history and heritage, our new visual identity incorporates a Gothic F, directly connecting to our distinctive architecture and the shield from Fordham’s seal.
Want a deeper dive into the evolved brand platform? Explore the official brand guidelines, including strategy, logos, fonts, colors, templates, and more.
WE UNDERSTAND BECAUSE WE LISTEN
What’s next
Over the coming weeks and months, you will begin to see our evolved brand come to life across campus, across digital ecosystems, and across the country and world as we update advertising and recruitment materials.
Merchandise with the updated logo will be available in Fordham’s bookstore in early September. In spring 2026, the new identity will begin integrating across Fordham Athletics.