Fordham's maroon is 'something like claret wine with the sun shining through it.'- Stephan Wall, Class of 1875
There is as much folklore as there is fact surrounding the history of Fordham’s official school color. But one thing is known for certain — maroon was not the original school color, magenta was. (That colorful story is recounted below.)
Today, there is a very strictly established Pantone, CMYK, or Hex number ensuring that the maroon you see is Fordham’s Maroon. The specifications are detailed in the expandable index below.
Primary and Supplementary Colors
|Fordham Maroon||#202C||#900028||(144, 0, 40)||C:27 M:100 Y:82 K:29|
|Blue||7705C||#006E97||(0, 100, 150)||C:100 M:47 Y:26 K:4|
|Marymount Blue||294C||#005896||(0, 85, 150)||C:100 M:58 Y:0 K:21|
|Athletics Maroon||209C||#700429||(134, 0, 56)||C:0 M:100 Y:34 K:53|
|Warm Gray||WARM GREY 1||#D6D1CA||(214, 209, 202)||C:15 M:14 Y:17 K:0|
|Gray||5655C||#B0BCAF||(176, 188, 175)||C:32 M:18 Y:31 K:0|
Magenta was used on the uniforms of Fordham’s “Baseball Nines,” the first athletic club at Fordham, organized in 1859. But magenta was also used by Fordham’s archrival in athletics, Harvard University. In 1874, the matter came to a head. Both institutions claimed prior use of the color, and neither was willing to concede.
Since it was considered improper for two schools to be wearing the same color, the matter was to be settled by a series of baseball games. The winning team could lay claim to magenta; the losing team would have to find a new color.
Fordham won the competition, but Harvard reneged on its promise to surrender magenta as its school color.
Later that year, as the student body gathered to meet the newly installed 10th president, Rev. William Gockeln, SJ, one of the matters discussed was that of choosing an official college color that would belong to Fordham and Fordham alone. Stephen Wall, class of 1875, suggested maroon, a color not widely used at the time.
He explained in a letter to the editors of the College paper that the color looked “something like claret wine with the sun shining through it.” The committee charged with determining the official college color unanimously agreed, and maroon has been the official color ever since.
An ironic footnote: Harvard also stopped using magenta in favor of crimson.
Fordham maroon is the foundation color of all materials that represent the University. Besides the Pantone, CMYK, and web colors listed below, there is a custom ink created for Fordham. Please contact the University’s Office of Procurement for ink specifications at firstname.lastname@example.org.
When printing on white paper in the four-color process, which uses percentages of CMYK to build colors, please use the following breakdowns:
Pantone(PMS) 201u | CMYK: 10/100/65/35
Pantone(PMS) 202c | CMYK: 10/100/65/45
Fordham Athletic Maroon
Pantone (PMS) 209c | CMYK: 0/100/34/53
Pantone (PMS) 294c | CMYK: 98/71/13/2
Hex: #900028 | RGB (144, 0, 40)
Alternate Darker Maroon
Hex: #56000b | RGB (86, 0, 11)
Hex: #005696 | RGB (0, 86, 150)
Hex: #700429 | RGB (112, 4, 41)
Hex: #838070 | RGB (131, 128, 112)
Hex: #5B6F7B | RGB (91, 111, 123)
Hex: #6D9297 | RGB (109, 146, 151)
When designing material for Fordham University, never represent the Fordham seal or wordmarks in any colors other than the official Fordham maroon, black, or as a white knockout on a field of black or maroon.
In other designs and illustrations, never use the following:
- half-tones of maroon (which render as unacceptable shades of pink)
- competing shades of red
- orange, or similar tones like yellow ochre and certain earth tones.
For additional advice on and approval of acceptable colors, contact University Marketing and Communications at email@example.com.