Fordham’s marketing department designs, writes, edits and coordinates the printing of more than 1000 projects. Because of our project load, we request four to 12 weeks of advance notice for print projects. Depending on the scope of the project, this lead time may vary.
Things to Consider Before Requesting a Print Project:
- What is the overall communication strategy for this piece?
- What is the primary purpose/function of the piece?
- Who is the audience, and how can members be best reached?
- What are the key messages that need to be communicated?
- If this is an event-related project, what pieces are needed? For example, these may include save the dates, invitations with reply cards, programs, event signage, posters and/or fliers, etc.
- Are any other forms of communication needed? For example, these may include ad placement, media relations or internal communication, a video, etc.
How to Request a Print Project
- Contact your account manager
- Fill out a creative brief at xxx.xxx.edu
Once a creative brief is submitted, your request is reviewed at our next weekly meeting to evaluate and discuss next steps. Projects like this need more time because concept development is needed.
- If this is a repeat project that needs updating or is based on a template already created, a timeline will be set and emailed to you.
- If this is a new project, or a redesign of a project created in the past, your account manager will schedule a kickoff meeting to best determine the needs and scope of the project.
Once your project is added to our schedule, a timeline is set and emailed to you. This timeline includes dates for when content is due through delivery of the project. Your account manager will guide you every step of the way.