Master's (M.S.) in Strategic Marketing Communications (Online)
Earn this specialized master's in marketing online. Study in a close-knit community of professionals.
Marketing communications is experiencing unprecedented disruption and change—from digital transformation and data-driven decision-making to the permeation of AI, AR, influencer marketing, and a focus on brand authenticity. Are you ready?
Taught by top industry experts, the M.S. in Strategic Marketing Communications (Online) offers the same quality of instruction as the Gabelli School's on-site master's degrees. It allows you to interact with professors and students, preparing you for the opportunities ahead, and providing the flexibility to study part-time or full-time. Complete in 12–22 months.
Build in-demand skills through live online classes that focus on:
• Brand Storytelling • Content Marketing • Social Media Marketing • Brand Strategy
• Digital Marketing • Crisis Communications • Public Relations
Ebonique Edwards '20
Global Head of Talent Attraction, Engagement, and Employer Brand,
Colgate-Palmolive
Nadiya Afzal
'20
Human Capital Management, Strategic Marketing Communications
Tiffany D'Angelo
‘20
Director of Digital Partnerships, Cumulus Media
Program Advantage
- Attend live online courses for maximum interaction with professors and students. Benefit from a learning experience that is grounded in the exchange of new ideas.
- Pursue your degree full-time or part-time to best suit your personal and professional needs. Spring & fall start dates available.
- Gain immediately applicable skills to enhance your résumé, increase your marketability, advance professionally or change careers.
- Lower the cost of completing your degree through scholarships and employer tuition reimbursement.
- Learn from faculty members who have authored books and published research about timely industry developments, and who are always ready to help and provide guidance.
- Benefit from outstanding academic and career advising through our Student Success Center. Take advantage of free tutoring services.
IDEAL FOR:
Early professionals with 1-2 years of work experience as well as more seasoned industry professionals who seek to gain the knowledge and skills that will prepare them for the rapidly evolving marketing communications landscape. Perfect for those who require flexible study, but who seek a collaborative online environment for learning and networking.
Frequently Asked Questions
-
Marketing is the comprehensive process of understanding consumer needs, developing products and services to meet needs, and then communicating the value of these offerings to attract, acquire, and retain customers. Media communications is the theory and practice of using communication channels or media to deliver and disseminate this information to precise audiences. The M.S. in Strategic Marketing Communications program combines both worlds to help students keep up with the vast changes, disruptions, and new trends occurring in the blurring of media and marketing today.
-
Courses taught by experienced faculty members help students learn the latest in digital, media, and marketing strategies to connect and engage with their audiences. It’s no longer about selling products and services, but rather about creating entertaining, captivating content that draws attention and fosters interactions, bringing the audience along. The program’s Applied Project lets students apply their learnings to work as consultants with a real client.
-
The Gabelli School’s M.S. in Strategic Marketing Communications is a unique combination of marketing and media communications, including courses on integrated marketing and marketing strategies, as well as media communications such as sponsorship, crisis communication, and business communication skill-building. Joining the best from the fields of marketing and media communications better prepares students for the fast-moving changes and disruptions in the marketplace today.
-
Generous scholarships are available to help make your education more affordable. M.S. in Strategic Marketing Communications students also may be eligible for employer tuition reimbursement, which can offset the cost of the program. This reimbursement typically varies by employer, ranging from a fixed dollar amount to a specific percentage of the total tuition expenses. Such support can make pursuing a graduate degree more financially accessible for working professionals.
-
Yes, this program is designed specifically for working professionals, with the flexibility to work on your own time while taking live classes in the evening. There are options to take live classes on weekends, if needed.