Learning Experience

A Closeknit Community of Professionals

Unlike online programs that are taught entirely asynchronously, the M.S. in Strategic Marketing Communications was designed to ensure maximum interactivity between students, faculty members, and industry professionals from top advertising agencies and marketing and communication firms.

The student learning experience is highly engaging—you will be encouraged to problem solve and think creatively and strategically at every turn. Class time involves students interacting with online materials and answering questions on their own time, followed by deep discussions with the entire cohort through live classes each week. You’ll get to share your ideas, work on team projects, expand your professional network, and build a sense of camaraderie with fellow students and professors.  

M.S. in Strategic Marketing Communications Overview

This video offers an overview of the Online M.S. in Strategic Marketing Communications (MSSMC) and the unique teaching and learning experience in provides. You’ll gain an understanding of the highly interactive approach to learning the programs affords, as well as the tightly knit professional community our MSSCM students enjoy.  Hear from Timothy Malefyt, Ph.D., clinical professor and MSSCM program director.

Integrated Marketing Class Overview

Timothy Malefyt, Ph.D., clinical professor and MSSMC program director provides an in-depth overview of the program’s Integrated Marketing Communications course, which he teaches. He focuses on the changing dynamics of advertising, marketing, and public relations as vehicles that no longer just sell, but combine to influence through interesting content and storytelling. The course stresses the development of advertising and media campaigns that maximize consumer engagement.

Corporate Communications Class Overview

Suzy D’Enbeau, Ph.D., assistant professor in the Online M.S. in Strategic Marketing Communications (MSSMC) program, talks about her class on Corporate Communication, the tenuous nature of corporate reputation and the fact that  stakeholders—consumers, employees, critical journalists, and concerned citizens– are more demanding than ever before and expect greater transparency from companies and organizations. Business professionals need the strategies and tools to navigate this new reality and that is what students who take this class will acquire.