Optional Residency

Immerse Yourself in New York City—the Advertising and Media Capital of the World

The MSSMC offers an optional four-day intensive immersion in October of every year, offering students the opportunity to learn first-hand in the vibrant advertising and media capital setting of NYC. Hear from advertising, branding, and marketing professionals; tour advertising, marketing or media firms; listen to guest speakers from industry; and meet face-to-face with faculty members and classmates. The agenda offers extensive networking opportunities to build career options.

Attend AdvertisingWeek New York

Each fall, in early October, thousands of marketing, media and advertising professionals descend upon New York City to attend AdvertisingWeek. The event spans over four days, features 1,200 speakers, 500 sessions, and 28 content tracks.

Over 16,000 professionals gather to hear from the tops brands and agencies. It's the perfect opportunity to gain insights into the industry while benefiting from non-stop networking.

From Mastercard, Pepsico, and Molson to Meta and Coach, you'll gain a deeper understanding of how these companies stay on top by staying in tune with what consumers want.