Accessible Naming Schemes

Descriptive Page Names

The title of a page is the first thing screen readers identify and read aloud on a page. Titles should be clear, descriptive, and use plain text.

Page titles also hold the most weight with search engine optimization (SEO), it helps users find your pages via search engines.

Naming Conventions:

• "About" should be "About the History Department"
  
  
• "Contact Us" should be "Contact the Center for Ethics Education"

File Names and Download Link Names

File names and downloads are just as important as page titles. File names should be descriptive because it helps visitors understand the document content.

What you name the file on your desktop before it is uploaded to the system becomes part of the link name. Screen readers scan through web pages and read aloud file names link by link.

Samples:

• Immunization Form
• Freshman Physical Form
• Fitness Center Schedule