Web Migration Content Audit
Analyzing existing web content is an essential step in the migration process as it helps to identify out-of-date and irrelevant information and to identify material that we should rework to make it more user-friendly and effective.
The goal of reviewing your content is to categorize each page on your site as follows:
- Ready to Migrate: This content is in good shape and is ready for migration.
- Revise or Merge: These pages need to be rewritten or combined.
- Archive: This content does not need to be on the new site.
Below is a list of questions to help guide you as you review your content.
- Do you have web examples from peer institutions that are delivering exceptional content?
- What are some strengths of your current website?
- What are some weaknesses of your current website?
- What do you think prospective students are looking for on your current website?
- What do you think is the easiest information for them to find on your current website? How do you know this?
- What is hard to find on your current website? How do you know this?
- What other school websites do you like and why?
- What are two-three key messages you would want prospective students to take away from a visit to your website? For example, we are located in NYC, our programs are flexible, financial aid is available, 90% of our students have internships, you will be part of a close-knit community, etc.
- What are two-three problems we could help solve on the new website? For example, prospective students don't understand the difference between x and y, attendance at our events is down, our yield rate is low, etc.
- Is the content useful and relevant? Is the content/page necessary? Could it be combined with another page?
- Is the content written for the audience in a way that’s clear and logically organized?
- Does what you’re saying and how it’s being said meet your audiences’ needs and connect with their interests?
- Are the images and videos of good quality?
- Do the images communicate the best message?
- Is there another department that produces the information that you can link to or use as shared/reusable content?
- Does the site have PDFs that can be turned into web content?