MSMI Careers

MSMI careers chart

86% of U.S. students are hired within 90 days of completing the Gabelli School MSMI.
Now that’s data worth thinking about.

At MSMI, we’ve seized the opportunity to train marketing professionals with the combination of laser-focused skills and big-picture thinking that employers are looking for.

The approach seems to be working. Our graduates certainly are.

Proven success

Our graduates have been hired for marketing positions in top international firms, including:

  • Accenture
  • American Express
  • Bank of New York
  • Booz Allen Hamilton
  • BrandTuitive Branding Agency
  • DigitasLBi
  • FCB Health
  • GroupM (WPP Group)
  • IBM
  • Initiative Media (Interpublic Group)
  • Kantar Research – Healthcare
  • Kraft Foods
  • L'Oréal
  • Mindshare
  • NBCUniversal
  • Reckitt Benckiser
  • Rocket Fuel Digital
  • Young & Rubicam Group

Job opportunities

When it comes to exciting job opportunities, the smart money is on marketing intelligence. A Master of Science in Marketing Intelligence (MSMI) from the Gabelli School will qualify you for a wide range of exciting positions, including:

Digital or social media analyst
Digital or social media analysts can work at a marketing agency, for a corporation, or in a unique middle ground: as a marketing staff member. Analysts identify trends in digital and social media, review analytics for user behaviors, and study emerging platforms. They also develop new insights, recommend strategies based on trends, and alert management about potential opportunities far in advance—because they can predict them.

New media analyst/buyer
A new media buyer understands a client’s brand communication objectives, bases strategic plans on them, and finds creative media platforms to execute those plans. This job blends data analysis with media negotiation and placement skills.

Market analyst or brand planner
Many of our graduates find marketing intelligence by using their marketing skills. They do exciting work by designing and analyzing research, synthesizing findings, and determining the implications.