Skip to main content

MSMI Curriculum

curriculum

Academic training vs. on-the-job experience.
At the Gabelli School, we say, why not both?

You could sit in a lecture hall and learn about the science of customer relationship management. Will that alone teach you how to incorporate it into a marketing plan and sell it to your CFO?

You could work for years mining data for a Fortune 500 company. Will that job ever give you the chance to break down marketing theory with your peers?

Our Master of Science in Marketing Intelligence (MSMI) adds an experiential learning component to a challenging slate of coursework. As a Fordham marketing intelligence student, here’s what you get:

Experiential learning

  • Applied projects: Serve on a student consulting team for a real New York City company. Learn about its business challenges, develop a data-driven analysis and solution, and present your findings to company executives. They could like one of your ideas so much that they put it into practice—or ask you to call their recruiters before you graduate.
  • Workshops: The MSMI is all about getting you a great job. Four career workshops help you to design a job-search action plan that is specific to your interests—and that will help you succeed.

Coursework

The MSMI spans two interrelated areas:

  • Strategic marketing, which covers the overall framework of the marketing field, as well as current science in strategic, innovative decision-making.
  • Data analytics, encompassing the software and analytical skills needed to navigate today’s job market.

Because MSMI students enter the program at various stages of their careers, we’ve designed the curriculum to adapt to each person’s level and goals. 

MSMI courses (36 credits)

Fall term
(13.5 credits)

  • MI 6710 Customer-Driven Marketing
  • MI 7720 Consumer Behavior
  • MI 7732 Data-Driven Marketing Decisions
  • MI 8701 Marketing Analytics
  • MI 8702 Experiential Career Development Portfolio: Fall
  • MI 8730 Introduction to Marketing Research
  • MI 8731 Survey and Questionnaire Design
  • Statistics and SPSS Workshop
  • English-language supplemental training (if required)

Spring term
(13.5 credits)

  • MI 8709 Digital Marketing Analytics
  • MI 8703 Revealing Consumer Insights
  • MI 8705 Applied CRM
  • MI 8707 The Language of Consumers
  • MI 8712 Experiential Career Development Portfolio: Spring
  • Three electives: one marketing course, one marketing mini-course, and one free elective

Summer term
(9 credits)

  • MI 7785 Marketing Strategy
  • MI 779H Marketing Decision Models
  • MI 779Z Applied Project
  • MI 8713 Experiential Career Development Portfolio: Summer

Prerequisites
Before beginning the sequence above, students should have successfully completed courses in statistics and calculus, and they should have an adequate background in basic computer skills and data-analysis software.

If you don’t have these foundations yet, don't worry—we’ll support you in acquiring them before the program starts.

Below is an outline of how the MSMI plays out for full-time students. Part-time students work with the program director and academic advisor to structure the MSMI requirements around their professional lives. Please note that in addition to the required courses, MSMI students can choose specialized electives in their fields of interest.

Course Requirements   Fall Trimester Spring Trimester   Summer Trimester 
Marketing
Required Base Courses
(9 credits)
Cust.-Driven
Marketing
Intensive
(3 credits)
Consumer
Behavior
Intensive
(3 credits)
    Marketing Strategy
(3 credits)
Marketing
Required Degree
Courses
(19.5 credits)
Introduction
to Marketing
Research
(1.5
credits)
Survey and
Questionnaire
Design
(1.5 credits)
Digital Marketing
Analytics
(1.5 credits)
Revealing
Consumer Insights
(1.5 credits)
Marketing Decision Models
(3 credits)
  Data-Driven Marketing Decisions
(3 credits)
       
  Marketing Statistics and SPSS Workshop Marketing
Analytics
(1.5 credits)
Applied CRM
(1.5 credits)
The Language of
Consumers
(1.5 credits)
Applied Project
(3 credits)
Marketing Interest
Electives
(4.5 credits)
ESL for
International
Students
  Marketing Interest Electives
(4.5 credits in any combination)
   
Free Elective
(3 credits)
    Free Elective
(3 credits)
   
Experiential Career
Workshops
One ECD workshop Two ECD workshops One ECD workshop
36 credits Fall Trimester
13.5 credits
Spring Trimester
13.5 credits
Summer Trimester
9 credits

For full course listings and descriptions, visit the academic bulletin