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MSMI Careers

93% of U.S. students are hired within 90 days of completing the Gabelli School MSMI.
Now that’s data worth thinking about.

The fact is, many graduate programs fall short when it comes to developing in-depth marketing skills. That’s why companies often end up hiring data scientists and statisticians for intelligence-oriented marketing jobs.

At the Gabelli School, we’ve seized this opportunity to train marketing professionals with the combination of laser-focused skills and big-picture thinking that employers are looking for.

The approach seems to be working. Our graduates certainly are.

Proven success

Our graduates have been hired for marketing positions in top international firms, including:

  • Accenture
  • Bank of New York
  • Barneys New York
  • Booz Allen Hamilton
  • BrandTuitive Branding Agency
  • DigitasLBi
  • FCB Health
  • GroupM (WPP Group)
  • IBM
  • Initiative Media (Interpublic Group)
  • Kantar Research – Healthcare
  • Kraft Foods
  • MEC Media (WPP Group)
  • NBCUniversal
  • Reckitt Benckiser
  • Rocket Fuel Digital
  • Young & Rubicam Group

Job opportunities

When it comes to exciting job opportunities, the smart money is on marketing intelligence. A Master of Science in Marketing Intelligence (MSMI) from the Gabelli School will qualify you for a wide range of exciting positions, including:

Digital or social media analyst
Digital or social media analysts can work at a marketing agency, for a corporation, or in a unique middle ground: as a marketing-agency staff member stationed on-site at the offices of a specific client. Analysts identify trends in digital or social media, review analytics for user behaviors, and study emerging platforms and tools. They also develop new insights for clients, recommend strategies based on trends, and alert clients about potential pitfalls far in advance—because they can predict them.

New media analyst/buyer
A new media buyer understands a client’s brand communication objectives, bases strategic plans on them, and finds creative media platforms to execute those plans. This job blends data analysis with media negotiation and placement skills.

Market researcher or brand planner
Market researchers and brand planners usually work at large agencies or market-research firms. Researchers unearth trends that motivate strategic initiatives. How? By gathering intelligence, designing and analyzing research, synthesizing findings, and determining the implications. Brand planners use market data, qualitative research, and product knowledge to shape creative development with a specific target audience in mind.