Marketing Intelligence

Marketing Intelligence

Marketing data is what you’ll find out there.
Marketing intelligence is what you’ll master in here.

Data is in no short supply in today’s marketing environment. Gathering and analyzing that data is important, of course, but it’s just as crucial to step back and think about the deeper issues surrounding it.

What insights can we glean about consumer attitudes and preferences? How can those insights help us to influence consumer behaviors?

In the Gabelli School’s Master of Science in Marketing Intelligence (MSMI) program, we ask the hard questions on a daily basis. That’s because today’s employers want more than number crunchers—they want strategic thinkers who bring a blend of marketing savvy, data-driven insight, and moral clarity to the table.

Only Gabelli School students graduate with that kind of know-how. Which explains why 100% of our U.S. MSMI degree holders are hired within 90 days of graduation.

Full-time and part-time options

The MSMI has two schedule choices:

  • A one-year full-time program
  • A two-year part-time program, ideal for professionals who don’t want to leave their jobs while they pursue the degree

Learn more: msmi@fordham.edu

MSMI overview

Your marketing intelligence degree will provide a strong background in marketing concepts, strategies and tactics, customer behavior, and both qualitative and quantitative market research.

The MSMI faculty includes internationally recognized business academics as well as executives who have worked at top advertising and marketing firms. This mix allows you to merge the latest in theoretical understanding with real-world perspective—a solid advantage not only in the job market, but also on the job.

The Gabelli School edge

Not many business schools can put you to work on a marketing challenge at The Food Network. Not many students get to present their ideas to a boardroom full of working professionals. At the Gabelli School, those sorts of experiences are at the heart of our approach to developing street-smart marketing executives with impressive résumés.

The Gabelli School MSMI program is STEM-approved, offering international students the ability to work for a longer period without immediate need of sponsorship.

Ideal candidates

The MSMI is ideal for anyone who is passionate about understanding consumers and fascinated by the complex issues that arise when applying data to marketing.

Some candidates come to the program with prior experience in marketing, market research, or advertising, while others are looking to gain that experience and enter the field with a specialization in marketing intelligence.