Fashion Studies Summer Courses
MKBU-3435-V11 - Consumer Behavior
Summer Session I, May 28 - June 27, 2024
Online: TWTh, 09:00AM - 12:00PM
An interdisciplinary approach to the study of consumer behavior and motivation. Topics include behavioral science findings and their implications in the marketing mix; socioeconomics, demographic and cultural influences; theories of promotion and communication; consumer behavior models; attitude measurement; perception and consumerism.
Fordham course attributes: FASH
Classes listed as either Lincoln Center or Rose Hill will meet on-campus only.
Classes listed as "Online" during Session I or II will meet synchronously online during their scheduled meeting times. Students in different time zones should plan accordingly. Session III online courses are asynchronous (exceptions are noted in course descriptions).
Hybrid courses will meet in person on campus at the times indicated; additional online work will also be required.